People ask how a small, founder-run oils brand keeps up on Amazon. The honest answer: our ads don't run on willpower and late nights anymore - they run on a system our founder built.

For years, managing WOODFRESS's Amazon ads was a manual morning job - checking campaigns, adjusting bids, cutting waste, every single day, on top of actually making and shipping oil. It worked, until it didn't scale. So Jitendra built a tool to do it properly and consistently. That tool became AdsPlane, and it now runs WOODFRESS's advertising every day.

We're not shy about how it's going. He published the real ledger — including a month where a setting he got wrong cost us - here: the WOODFRESS case study. It's a rare thing in this space: a brand showing its actual numbers, failures included.

If you run your own Amazon brand and recognise the grind, that's the tool - and the story behind it.